What Is Local Business Schema?
Local Business Schema is a structured data markup that tells Google exactly who you are, what you do, where you’re located, and when you’re open.
It’s written in JSON-LD format and placed inside your website’s HTML — invisible to users but highly valuable for search engines.
For example, it helps Arkido Web appear in search snippets with:
- Reviews and ratings
- Business hours
- Service area
- Phone number and directions
You can see it at work on our Website Designers Santa Clara and Web Design Services in Silicon Valley pages.
Why Schema Matters for Santa Clara Businesses
Google uses schema to understand context — who you are and what you offer locally.
When you use LocalBusiness schema properly, your chances of showing up in:
- “Web Design Near Me” searches
- Google Maps listings
- AI Overview summaries
increase significantly.
For Santa Clara, where multiple web design agencies compete for visibility, this structured data gives your site a measurable edge.
Example of LocalBusiness Schema for Arkido Web
Below is a sample JSON-LD schema code block you can include in your site header or via your SEO plugin (like Yoast or Rank Math):
{
"@context": "https://schema.org",
"@type": "LocalBusiness",
"name": "Arkido Web Services",
"image": "https://arkidoweb.com/wp-content/uploads/2025/arkido-web-logo.png",
"url": "https://arkidoweb.com",
"telephone": "+1 669-555-2711",
"priceRange": "$$",
"address": {
"@type": "PostalAddress",
"streetAddress": "2335 Walsh Avenue, Suite 120",
"addressLocality": "Santa Clara",
"addressRegion": "CA",
"postalCode": "95051",
"addressCountry": "US"
},
"geo": {
"@type": "GeoCoordinates",
"latitude": 37.374,
"longitude": -121.955
},
"openingHoursSpecification": [{
"@type": "OpeningHoursSpecification",
"dayOfWeek": ["Monday","Tuesday","Wednesday","Thursday","Friday"],
"opens": "09:00",
"closes": "18:00"
}],
"sameAs": [
"https://www.facebook.com/arkidoweb",
"https://www.linkedin.com/company/arkido-web-services",
"https://www.instagram.com/arkidoweb"
],
"description": "Arkido Web is a professional web design and development company in Santa Clara, CA offering custom websites, ecommerce design, and SEO solutions."
}
This version includes:
- Verified NAP (Name, Address, Phone)
- Social media profiles
- Operating hours
- Geocoordinates
- Description and price range
How Schema Boosts Your SEO
Schema doesn’t replace SEO — it amplifies it.
With LocalBusiness data embedded, Google can better:
- Display your business in local packs
- Show rich results like reviews or service snippets
- Match your entity to queries such as web design santa clara ca or website development near me
In short, schema adds semantic clarity — something every modern local SEO strategy depends on.
Arkido Web’s Structured Data Workflow
We don’t just add schema; we validate and optimize it through a three-step process:
- Setup – Add accurate JSON-LD markup using Yoast SEO or manual injection.
- Validation – Test using Google’s Rich Results Test.
- Optimization – Connect to other schema types like:
WebSiteOrganizationServiceFAQPage(used on FAQ Page: Web Design Santa Clara)
This approach strengthens both crawlability and credibility in Google’s knowledge graph.
Types of Schema We Recommend for Santa Clara Websites
For best SEO performance, we combine multiple schema types:
- LocalBusiness – Core for local search visibility
- Service – For targeted offerings like web design or SEO services
- FAQPage – For question-answer content
- Review – For testimonials
- BreadcrumbList – For better site hierarchy recognition
Every type supports a different part of your website’s ranking signal.
Schema for Each Key Arkido Service
To enhance topic relevance, you can extend your LocalBusiness schema with references to your major service pages:
- Ecommerce Website Design Santa Clara
- WordPress Website Design Santa Clara
- Custom Web Development Company Santa Clara
- Responsive Website Design Services California
- Website Redesign Services in Santa Clara
These contextual links build a schema web around your local entity.
Common Schema Errors and How to Fix Them
- Missing “mainEntity” field in FAQ Schema –
This triggers a warning in Google Search Console (you’ve seen this issue earlier).
Fix: Each FAQ question must include a “mainEntity” reference with “@type”: “Question”. - Incorrect Address Formatting –
Ensure all address components match your GMB profile exactly. - Invalid JSON Structure –
Always check commas, brackets, and string formatting through Google’s Structured Data Testing Tool. - Duplicate Schema Entries –
Avoid adding multiple “LocalBusiness” blocks on the same page unless using different @ids for sub-entities.
Schema Validation and Testing Tools
To confirm Google recognizes your schema properly, test your markup through:
- Google Rich Results Test
- Schema.org Validator
- Search Console Enhancements Report
Once validated, re-index your page to trigger schema visibility faster.
Why Arkido Web Specializes in Schema-Driven SEO
We treat schema as part of core architecture, not as an afterthought.
By embedding data layers from day one, we help businesses in Santa Clara rank higher in map packs, AI overviews, and entity-based search experiences.
Our process pairs development precision with SEO foresight — a unique combination shaped by our engineering background.
Next Steps: Validate, Expand, and Interlink
After adding your LocalBusiness schema:
- Interlink your FAQ Page: Web Design Santa Clara
- Reference Portfolio & Case Studies for
CreativeWorkschema integration - Add organization-wide schema at footer level site-wide
- Re-submit your sitemap in Google Search Console
This completes your semantic SEO loop — design, content, and structure now aligned for maximum visibility.
